Forward Janesville is excited to introduce a refreshed approach to how we support, engage and connect with our members.
If you’ve been a member in the past, you were likely connected with a single Forward Janesville Ambassador who served as your primary point of contact. While that model built valuable one-to-one relationships, we saw an opportunity to strengthen the experience. This new Ambassador approach ensures every member benefits from broader engagement, deeper insight and more consistent communication.
From One Ambassador to a Team-Based Approach
Your support network is expanding.
You’ll now benefit from a coordinated, team-based approach designed to keep you connected throughout the year. A dedicated group of Business Liaison Ambassadors works collaboratively to support member engagement, ensuring a more consistent and meaningful experience.
This team-based approach means:
- Broader perspectives and connections
- More consistent communication
- Stronger alignment with Forward Janesville’s priorities
- Increased accountability and follow-through
Rather than relying on one volunteer’s availability, you now have an entire team working to ensure your membership experience is meaningful, valuable and responsive.
What to Expect: Proactive Outreach & Meaningful Engagement
One of the most important enhancements is a more intentional approach to engagement.
Throughout the year, Business Liaison Ambassadors will connect with you—not just to check in, but to better understand your goals, challenges and opportunities.
A key part of this effort is a structured Member Engagement Survey, designed to gather meaningful feedback and actionable insights directly from you.
This helps us better understand:
- How you’re engaging with Forward Janesville
- What benefits and programs you value most
- Potential opportunities to grow or improve
- How we can better support your business or organization
Your feedback won’t sit on a shelf. It will directly inform our programming, advocacy priorities, event planning, and overall member strategy. This data-driven approach allows us to move from assumptions to insights, which strengthens the value of membership for everyone.
An Enhanced Event Experience
We’ve also introduced a dedicated group of Event Ambassadors focused on elevating your experience at Forward Janesville events.
- Create a welcoming environment
- Facilitate meaningful introductions
- Encourage purposeful networking
- Ensure new members feel included right away
You will notice a more intentional, engaging and connection-driven atmosphere at every event.
Why This Matters
As our organization grows, we continue to evolve to better serve you.
This refreshed Ambassador approach ensures that no member falls through the cracks. It strengthens communication, creates clearer pathways for feedback, and reinforces that your success is at the center of everything we do.
We’re excited about what this means for your experience and look forward to connecting with you throughout the year.