Small businesses are the foundation of a strong and vibrant community. They create jobs, spark innovation, invest in local neighborhoods, and bring energy and character to the places we call home. From family-owned storefronts and restaurants to startups, service providers, and growing employers, small businesses help shape the identity of our region while driving our local economy forward.
At Forward Janesville, we believe small businesses deserve strong support systems, meaningful connections, and practical tools that help them succeed at every stage of growth. Whether you are opening your doors for the first time, expanding your operations, building your customer base, or looking for new ways to strengthen your business, you are an important part of the future of our community.
That belief is what inspired the creation of Level Up — Forward Janesville’s Small Business Toolkit.
This resource was designed to serve as a starting point, a guide, and a connection hub for businesses looking to grow and thrive in Janesville and beyond.
Inside, you’ll find information, ideas, and opportunities organized into key focus areas that matter most to small businesses:
- How to Promote Your Business: marketing, visibility, and community engagement opportunities
- Networking: build relationships and expand your connections
- Professional Development: resources to strengthen leadership, skills, and business knowledge
- Member Services: services available through Forward Janesville to support your business
- Helpful Resources: support your day-to-day operations, long-term planning, and continued success with these tools and resources