The 2026 Rock Regional Business Expo proved once again that when our local business community comes together, incredible things happen.

With more than 800 attendees walking the floor at the Woodman’s Sports & Convention Center, this year’s Expo became the largest and most highly attended Rock Regional Business Expo to date. Community members, employees, entrepreneurs and business leaders gathered to connect with 90+ local businesses, learn from industry experts, and experience firsthand the depth and diversity of businesses that call our region home.

A Free Event with Real Impact

One of the most powerful aspects of the Rock Regional Business Expo, presented by Foremost Media, is that it is free and open to the public. We thank UW-Whitewater at Rock County for once again being the Admission Sponsor to keep this a free event.

That accessibility allows community members to explore businesses they already know — and discover many they may not have realized were right in their backyard.

For businesses, the Expo provides something equally valuable: face-to-face conversations with customers, peers and potential partners in a single, high-energy setting. From established employers to growing startups, the Expo floor showcased the innovation, talent and pride that drive our local economy.

Learning, Connections & Momentum

In addition to the packed exhibit hall, attendees took part in nine educational breakout sessions led by regional experts. Topics ranged from artificial intelligence and digital marketing to leadership, succession planning and nonprofit strategy — giving attendees practical tools they can apply immediately.

Throughout the afternoon and evening, the Expo buzzed with conversations, introductions and reconnections. Employees met leadership from neighboring organizations. Community members asked questions, shared stories and built new relationships. Businesses strengthened their visibility while supporting one another.

A Community Effort

Events of this scale don’t happen without collaboration. The Rock Regional Business Expo was made possible thanks to the support of our sponsors, exhibitors, speakers and volunteers — and to the businesses and individuals who showed up ready to engage.

As Forward Janesville, we’re proud to help create spaces where business and community intersect in meaningful ways. The Expo isn’t just about one day — it’s about strengthening relationships, sparking ideas and reinforcing why a strong business community benefits everyone.

To everyone who attended, exhibited, sponsored or helped bring the Rock Regional Business Expo to life — thank you. Your participation made this year’s event one to remember, and your support continues to move our community forward.

We’re already excited about what’s next.